When Donald and I first conceived our campaign to help the world gain greater health, happiness and peace of mind through these profound, ancient, effective deep breathing techniques, in 2007, we called it Breathe Strong. These two words, we felt, best described the benefits people would acquire through practicing this full-body breathing system, besides the physiological changes – lowering blood pressure, calming the mind, releasing toxins, reducing stress – the process also strengthens the entire body: lungs and other organs, muscles, connective tissues and bones; and it strengthens and uplifts the spirit.
We even wrote some lyrics to accompany the launch of the program:
You’ve got to breathe strong, to be strong
You’ve got to breathe strong, to live long
Our desire to share this life-enhancing and health-reinforcing breathing method with the world was born from seeing the suffering caused by the global economic meltdown that began in 2007, also known as the Global Financial Crisis. We knew we had a way to bring comfort and certainty to humanity; a simple, effective, easy to learn, natural method to strengthen the bodies, minds and spirits of our global community.
One thing we all have in common, as humans, is that we all breathe, and anyone, anywhere, can learn to re-train their bodies to breathe continuously in a way that brings instant relief to all types of debilitating symptoms.
After we were threatened with a cease and desist order over ‘Breathe Strong’ from a well-known nonprofit, concerned that the public would be confused, and that their brand would be harmed, we changed the name of our transformative breathing system to ‘Extraordinary Breath.’
A few years after we abandoned our BreatheStrong website, we found a competitor has taken it, and is promoting, without hindrance, a breathing system to athletes.
The words Extraordinary Breath, though, best describe the quality of the process, as shallow breathing has, unfortunately, become the norm; ordinary breathing is shallow, life-shortening breathing.
The normal breath merely sustains us
The Extraordinary Breath fulfills us
To celebrate the eighth anniversary of our Extraordinary Breath eBook, we are updating and expanding the original eBook, getting it ready to relaunch soon! Check our website, ExtraordinaryBreath.com, for the release date!
An extraordinary breath: Our intention and our breath are one; with every long, deep and even breath we consciously balance mind, body and spirit.
Rubbo Art of Healing 